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Marketing Data Analyst, San Francisco, California

Created07/14/2021
Reference105426
CategoryMarketing
CountryUnited States
StateCalifornia
CitySan Francisco
Zip94102
SalaryCompetitive
In Marketing, we work across the company to bring the Uber brand to life, both inside and outside our walls. The Performance Marketing team develops and executes against data-driven marketing strategies to deliver growth and efficiency at scale for Uber. We are made up of media strategists, channel managers, and social media managers who are obsessed with getting the right message to the right customer at the right time in service of driving demand for our products.

About the Role

We're looking for a data analyst to join our Global Marketing Analytics team to provide data expertise as we drive the growth, retention, engagement, and brand affinity of the riders and drivers on the Uber platform. In the role you'll be part of and work closely with a cross-functional team consisting of strategy, design, development, and program managers.

You possess a passion for improving techniques, processes, tracking, analytical insights and technology used by marketing to achieve our bold goals. You will help address the complex challenges of experiment design, marketing effectiveness, contact strategy, return on investment, driver and rider behavior and channel effectiveness using state of the art machine learning models.

As a member of marketing analytics, you will not only be able to work with data, but also help define the way marketing performance is calibrated and what questions should be asked. You'll play a big part in finding opportunity fields to help the marketing function scale as we develop onboarding, engagement and retention strategies. You will also learn and apply advanced analytics skills like experimental design, machine learning, statistical modeling, and more.

What You'll Do

• Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies.
• Work closely with the paid and CRM marketing teams, responsible for campaign pre and post analysis, cohorting, experiment design, segmentation, performance measurement and more. Collaborate on project planning/prioritization meetings, business partner meeting, data prioritization meeting, etc.
• Choose the proper metrics for tracking and understanding current and future experiments.
• Develop dashboards that provide reliable insights and visualization into rider and channel performance relative to performance indicators, projections, and historical performance.
• Implement and analyze A/B or Multivariate Tests to provide measurable insights to the marketing team on the test data.
• Present findings to senior management to drive business and marketing decisions.
• Use tools such as Google Sheet, Jupyter notebooks, and many internal tools to work efficiently at scale.

Basic Qualifications

• BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience.
• At least an internship consisting of analytical and database experience. Marketing analytics or consulting experience is a plus.
• Solid understaning of SQL.

Prefered Qualifications

• Excellent data visualization skills. Experience creating dashboard reporting in Tableau or a similar visualization tool a plus.
• Proficiency with multiple analytical and database tools (e.g Jupyter notebooks, Hive, Presto, Vertica, Tableau)
• Excellent programming skills in SQL and Python. R is a plus.
• Speed, resourcefulness and a go-getter attitude. Moving quickly and executing to allow for continual iteration is a core qualification of our team.
• Someone who is willing to contribute new ideas and articulate them to a variety of business partners and not just execute on existing ones
• A commitment to learning - We want someone who seeks to deliver impact, but also invests in themselves and others. We don't get better by standing still, so you will need to consistently seek to innovate and raise the bar
• A love of data - you just go get the data you need and turn it into an insightful story. You know how to convert data into decisions without getting stuck in paralysis by analysis

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have a curiosity, passion and collaborative spirit, work with us, and let's move the world forward, together.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability or special need that requires accommodation, please let us know by completing[ this form](https://forms.gle/aDWTk9k6xtMU25Y5A).

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing [this form](https://forms.gle/aDWTk9k6xtMU25Y5A).
EmployerUber

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