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Head of Brand Reputation, Japan, Tokyo

Created01/14/2022
Reference111147
CategoryMarketing
CountryJapan
CityTokyo
SalaryCompetitive
About the Role

Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, managing activations of global toolkits and owning region-specific marketing efforts.

What the Candidate Will Do

• Develop a deep understanding of Japan business priorities (business targets, P&L priorities, segmentation, priority markets) to be thought partners with regional Ops/Policy
• Act as primary marketing POC for regional stakeholders (Ops, Policy & Comms, CommOps, etc).
• Based on Uber's global marketing strategy, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture
• Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
• Along with Marketing strategy and plans regarding our safety initiatives, define purpose & social contribution initiatives in line with the global strategy that are relevant to Japan and deliver campaigns and activations.
• Comfortable with a hands-on environment that involves supporting end to end campaign execution
• Oversee regional content creation across key touch points
• Ensure alignment of regional activities with global brand strategy.
• Manage and coordinate localisation of relevant content in partnership with global localisation team, as well as creating individual market/ regional-specific content for critical markets in partnership with relevant global stakeholders
• Organise and manage individual market/ region-specific events and partnerships to deepen connections with riders, driver partners, eaters, couriers and restaurant partners

Basic Qualifications

• 8+ years of generalist marketing experience, preferably in a fast-paced oriented environment
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
• Strong business acumen; structured thinker with project management skills and attention to detail
• Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues in order to be successful
• Strong written communication skills and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
• The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset.

Other

Interest & experience in purpose led marketing is a plus

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
EmployerUber